Welcome

The PPPOC is a non-profit organization serving the needs of charitable institutions and their representatives in the Orange County Community.

The purpose of the PPPOC is to encourage the education and training of planned giving specialists, local fundraisers, and allied professionals. Members participage in seminars, conferences, presentations, research and publishing and similar activities in the study of gift planning.

PPPOC meetings facilitate communications and networking processes between members and other experts in the financial planning and development fields. The group provides members with information on federal regulations and changing tax laws affecting charitable gifts.

Thursday, May 3, 2012

Topic: Social Networking Best Practices

While most of us have tried Facebook, Twitter or Linked-In by now, there is no body of research on how charities are actually using social media to reach donors for planned gifts. This presentation covers best practices based on a review of over 100 charity social networking sites and 15 personal interviews with charities using social media to encourage current and planned gifts. You will see real examples of charities using social media to market to their donor base and what is working. You will walk away from this presentation with new strategies for securing gifts from friends, fans and followers.

Speaker: Jennifer Malm, Internet Marketing Specialist, Western Region, Crescendo

Jennifer is Crescendo's Internet Marketing Specialist for the Western Region. She is in charge of client education and marketing consultation for the GiftLegacy eMarketing System. Jennifer teaches marketing seminars up and down the West Coast where she shares best practices for internet and planned gifts marketing and speaks at regional planned gifts conferences. Prior to joining Crescendo, Jennifer worked in recruiting and sales. She received her Bachelor of Arts Degree in Communications from Pepperdine University.

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